Wolfsteiner, E., Grohs, R., & Reisinger, H. (2021). The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude. Journal of Business Research, 124, 770–779 – Privatuniversität Schloss Seeburg

Wolfsteiner, E., Grohs, R., & Reisinger, H. (2021). The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude. Journal of Business Research, 124, 770–779.