Hohenberger, C., & Grohs, R. (2020). Old and exciting? Sport sponsorship effects on brand age and brand personality. Sport Management Review, 23(3), 469–481 – Privatuniversität Schloss Seeburg

Hohenberger, C., & Grohs, R. (2020). Old and exciting? Sport sponsorship effects on brand age and brand personality. Sport Management Review, 23(3), 469–481.