Future of Banking Themengebiet Future of bankingAnsprechperson: Univ.-Prof. Dr. Matthias Spörrle Innovation and transformation management Technology acceptance Future of banking Forschungsfragen Wie groß ist die Disruptionsgefahr traditioneller Banken? Welche Bedeutung wird künstliche Intelligenz in der Beratung von Kunden bekommen? Welche Rolle wird die Industrie / werden BigTechs in der Finanzindustrie zukünftig spielen? Wissenschaftliche Beiträge (1) Walzhofer, N., Riekeberg, M., & Follert, F. (2022). From white collar to influencer marketing? How banks can reach young customers. International Journal of Financial Studies, 10(3), 79 Walzhofer, N., Riekeberg, M., & Follert, F. (2022). From white collar to influencer marketing? How banks can reach young customers. International Journal of Financial Studies, 10(3), 79 Forschungsbeiträge Future of banking Walzhofer, N., Riekeberg, M., & Follert, F. (2022). From white collar to influencer marketing? How banks can reach young customers. International Journal of Financial Studies, 10(3), 79. https://doi.org/10.3390/ijfs10030079 Mehr erfahrenBeteiligte Wissenschaftler:innen https://www.uni-seeburg.at/universitaet/personen/professoren/prof-dr-matthias-spoerrle/ Gallerie Bild Matthias Spörrle Univ.-Prof. Dr. Matthias SpörrleBild Matthias Spörrle https://www.uni-seeburg.at/universitaet/personen/professoren/univ-prof-dr-florian-follert/ Gallerie Bild Florian Follert Univ.-Prof. Dr. Florian FollertBild Florian Follert https://www.uni-seeburg.at/universitaet/personen/professoren/prof-dr-marcus-riekeberg/ Gallerie Bild Riekeberg Markus Univ.-Prof. Dr. Markus RiekebergBild Riekeberg Markus https://www.uni-seeburg.at/universitaet/personen/professoren/prof-dr-magdalena-bekk/ Gallerie Bild Bekk Magdalena Univ.-Prof. Dr. Magdalena BekkBild Bekk Magdalena https://www.uni-seeburg.at/universitaet/personen/professoren/univ-prof-dr-florian-kutzner Gallerie Bild Kutzner Florian Univ.-Prof. Dr. Florian KutznerBild Kutzner Florian https://www.uni-seeburg.at/universitaet/personen/professoren/prof-dr-theresa-treffers/ Gallerie Bild Threffers Theresa Assoc.-Prof. Dr. Theresa TreffersBild Threffers Theresa https://www.uni-seeburg.at/universitaet/personen/professoren/univ-prof-dr-alexandra-zaby/ Gallerie Bild Zaby Alexandra Univ.-Prof. Dr. Alexandra ZabyBild Zaby AlexandraAlle Themen aus diesem Schwerpunkt https://www.uni-seeburg.at/forschung/innovation-transformation-management/technology-acceptance/gamification/ Gallerie Schwerpunkt - Technology acceptance GamificationSchwerpunkt - Technology acceptance https://www.uni-seeburg.at/forschung/innovation-transformation-management/technology-acceptance/ai-algorithmus-and-cyborg/ Gallerie Schwerpunkt - Technology acceptance AI, algorithmus and cyborgSchwerpunkt - Technology acceptance
Walzhofer, N., Riekeberg, M., & Follert, F. (2022). From white collar to influencer marketing? How banks can reach young customers. International Journal of Financial Studies, 10(3), 79 Walzhofer, N., Riekeberg, M., & Follert, F. (2022). From white collar to influencer marketing? How banks can reach young customers. International Journal of Financial Studies, 10(3), 79 Forschungsbeiträge Future of banking Walzhofer, N., Riekeberg, M., & Follert, F. (2022). From white collar to influencer marketing? How banks can reach young customers. International Journal of Financial Studies, 10(3), 79. https://doi.org/10.3390/ijfs10030079 Mehr erfahren
